To immerse yourself in the culture of Puerto de la Cruz and the surrounding area, a visit to La Orotava is a must. This town has proudly maintained its charm and cultural heritage and kept its cobbled streets in pristine condition. The entire old town is an open-air museum due to its perfectly preserved mansions with three centuries of history. Of course, these stunning buildings wouldn't have existed without the Guanche Kingdom of Taoro, which ruled Tenerife prior to the great conquest of Spain. Visitors come here because of the stunning colonial beauty, and many stay into the evening to sample the vibrant bars and restaurants and to browse the shops.