Experience this bustling city on the south coast of Morocco. Agadir is perhaps best known for its silky-soft sandy beach (there’s a whopping 10km of it to enjoy so you’re bound to find a spot!) and year-round sunshine. Most of the original city was destroyed in a huge earthquake in 1960, and what you see today is a modern resort that was built in its place, complete with trendy marina restaurants. Beyond the beach you’ll still get a sense of the rich history on Agadir holidays; you’ll find the Kasbah Mosque and traditional Berber villages within easy reach. And don’t forget to pick up a souvenir at the bustling souk.
Enjoy warm weather and blue skies throughout the year.
Agadir – Al Massira Airport (AGA).
For many visitors, holidays to Agadir are first and foremost about long, lazy days on the beach. And where better to soak up the North African sunshine than on a 10-km stretch of almond-coloured sands? It’s one of the best beaches in Morocco. When you’re ready to refuel, you can grab a bite to eat at a local stall; the freshly-barbecued fish is a must try. If you’re looking for a livelier spot, do as the locals do and head to the Souk El-Had for a spot of shopping. Fragrant spices fill the air as you wander past mountains of plump dates. In the evenings, you can dine in one of the stylish restaurants overlooking the modern marina. Just sit back and enjoy the sunset as you sip a chilled glass of Moroccan white wine.
Boasting 300 days of sunshine every year, it’s no wonder Agadir’s main beach is such a big hit. Unlike other places in the region, the crescent-shaped bay is sheltered from the strong ocean winds, so it’s a great spot for families. After a hard day’s sunbathing, why not stroll along the palm-lined promenade and stop off at a local restaurant? Look out for authentic lamb tagine on the menu. If you want to get away from it all, you’ll find Legzira’s secluded beach a couple of hours’ drive from the city. With two dramatic cinnamon-red rock arches reaching across the sand to the sea, it’s one of the most beautiful daytrip destinations.
La Medina d’Agadir is a charming 13-acre medina just a few miles outside the city centre, and it’s brimming with museums and craft stalls. Here you’ll find cobbled streets and stone arches galore, along with lots of local artists showcasing their work. Back in town, you won’t want to miss out on the bustling Souk El-Had; it’s the place to go if you want to sample a slice of traditional Moroccan life. And to enjoy some of the finest views of the city, you’ll want to head up the hillside to the city’s 16th century Kasbah.
Just south of Agadir, you’ll discover Souss Massa National Park; spend the day here and you’ll see find flamingos, wild gazelles and ostriches roaming around the reserve. Alternatively, drive north and you’ll come to the pretty fishing village of Essaouira. This is where you’ll see the region’s famous tree-climbing goats hopping from one branch to another! And down at the foothills of the towering Atlas Mountains, there’s Paradise Valley; hike to the rocky gorge to see tumbling waterfalls and a luminous turquoise pool.
Beach lovers: The 10-km beach has made this resort a top destination in Morocco; you can expect a wide bay on the Atlantic Coast with glorious golden sands and crystal-clear waters.
Explorers: Beyond the beaches, bazaars and souks, you’ll discover the glistening waterfalls at Paradise Valley. And you can enjoy breathtaking views from the 16th century Kasbah perched on the hillside.
Foodies: You’ll love tucking into fruity lamb tagines and freshly-barbecued fish. And you’ll love taking a walk through the spice-scented souks.
Language: Arabic and French, although English is also spoken around the main tourist hot spots, hotels and resorts. Pack a phrase book or download our handy language app and try out a few basic phrases.
Currency: Moroccan Dirham (Dh)
Local time: Agadir is 1 hour ahead of GMT/UK time.
Fly to: Agadir Al Massira Airport. Agadir is about 30 minutes away.
Flight time from UK: The flight time to Agadir is 4 hours.
Tourist information: Further Agadir tourist information can be found at www.visitmorocco.com
Visa & Health: Before you travel, visit www.gov.uk/foreign-travel-advice/morocco for recommendations and advice on visas and health for your holiday to Agadir.
You’ll find that the Agadir area is bathed in sunshine throughout the year, but summer is the best time to hit the beach. If you like it hot, book Agadir holidays for between June and September, when temperatures peak in the late 20s (°C) and the low 30s. Blue skies are practically guaranteed, while cool breezes sweeping over the coast will stop you from feeling uncomfortable. Autumn is all about warm days and cooler evenings, and average daily temperatures in the low 20s. And it’s much quieter in winter, but you can still enjoy up to 10 hours of sunshine a day.
On foot: Make the most of the flat city landscape and take a leisurely stroll through the avenues and along the beachfront boulevards, before heading down the coastal road to the modern marina.
By taxi: Look out for local orange taxis (known as petit taxis), which run on a meter and can take you anywhere within the city limits. If you want to go further afield you’ll need to share a grand taxi, which seats up to six; just remember to agree a price before you set off.
By bus: Buses are a cheap and efficient way to get from place to place, but make sure you have enough change with you to buy a ticket.
Festival Timitar: If you’re a fan of world music, make sure you visit Agadir in July. Artists from around the world gather to perform at three open-air venues in the city, in a colorful celebration of the area’s rich musical heritage. Entry is free.
Concert for Tolerance: Every October, this annual concert festival takes place at the northern end of the beach. You’ll find a wide-ranging schedule of DJs, dance music and local rap talent, and it’s a firm favourite among Agadair’s younger crowd.