Heineken Experience

Discover how Amsterdam’s famous beer is made as you take a self-guided tour through the Heineken Experience. Set aside around two hours to make your way through this historic brewery, which originally opened in 1864 and is now home to a fully interactive exhibit.

The first part of the museum will take you through the original brewery, showing how Heineken grew from small beginnings into a global brand. As you progress through the experience, prepare for some quirky amusement rides, which include movies, games and interactive displays, before being ‘brewed’ up just like Heineken beer with sprays of water and blasts of heat in a fun 4D ride. You’ll even meet the famous Heineken horses in their stables.

For extra information along the way, you can download the Heineken Experience mobile app. The audio and video guide will explain more about the exhibits, so you can get the most from your visit to the former brewery.  After your visit, take the ten minute walk to the Rijksmuseum, or walk for 15 minutes to get to the Munt Tower.

Your ticket to the Heineken Experience also includes a guided beer tasting and two free beers. In addition, you’ll get a free 15 minute ride on the shuttle boat across the canal to the Brand Store on Rembrandt Square, where you can claim your free souvenir Heineken glass. To beat the queues, it’s well worth buying your tickets in advance online on the Heineken Experience website. If you have children, they’re allowed in for free.