Heineken Experience Amsterdam

Exploring historic Amsterdam takes an enjoyably refreshing turn at the Heineken Experience. It’s part museum, part interactive amusement arcade, and part beer tasting bar.  It’s ideal for groups, couples, and families who want to find out more about one of Amsterdam’s best-loved exports.

At the Heineken Experience Amsterdam, you’ll discover how the city’s famous beer is made during a self-guided tour. Housed in a historic brewery, it’s the best fun in the world (probably…) and ends with two delicious, cold beers on the table in front of you.

Book Heineken Experience tickets and prepare for a fun 4D ride

The first part of the Heineken museum takes you through the company’s original brewery, which first opened in 1864. The factory here continued to be Heineken’s main brewery right up until 1988. By then, demand for the beer was so high that the company decided to relocate to larger premises. The old city centre factory became a museum dedicated to beer.

As you wander through the museum, you’ll see old adverts and beer making equipment. You’ll discover how Heineken grew from small beginnings into a global brand, and how Heineken is brewed using just four natural ingredients. This is a great opportunity to see behind the scenes and learn how beer is made. Although the tour is self-guided, there are staff around the museum who are happy to help explain what you’re looking at and tell you more.

As you progress through the Heineken Experience, prepare to be thoroughly entertained. There are movies, games, and interactive displays that all make finding out more a whole lot of fun. Then towards the end of the tour you’ll experience what it’s like to be ‘brewed’ up just like Heineken beer. Embark on the 4D ride and prepare for sprays of water and blasts of heat. Once you’ve recovered, head outside and you can meet the famous Heineken horses in their stables.

After learning all about the history of the company and what it takes to brew what is probably the best lager in the world, it’s time to get tasting. Head to the Heineken Experience bar for a beer tasting session with two free drinks included in your ticket. The rooftop terrace is a great place to relax and enjoy your beers, and of course you can stay for more than two.

What’s included in your Heineken Experience tickets?

Your ticket to the Heineken tour Amsterdam includes entry to the museum and self-guided tour, as well as two free beers on the rooftop terrace bar.

You could also opt for a great value combi-ticket. This combines your Heineken Experience tickets with other Amsterdam sightseeing must-dos. After exploring the Heineken Museum you can hop on a canal boat tour complete with a Heineken guide. Then pay a visit to the A’DAM Tower, the big tower by the central station, where you can claim your free souvenir after checking out the views.

Another option is a Heineken Experience VIP ticket. With this ticket, you’ll be joined by a beer connoisseur. After your tour of the museum, you’ll enjoy sampling a variety of beers, which are perfectly complemented by local cheeses. The VIP ticket is available on weekdays, but not at weekends when the Heineken Experience is very busy.

Visiting the Heineken Museum

The Heineken Museum is open every day of the year. The opening hours are longer at weekends and during the summer months.

Understanding all the exhibits is easy as the Heineken tour is in English. There’s a handy mobile app that you can download, which is packed with extra information. The audio and video guide will explain more about the exhibits, so you can get the most from your visit to the former brewery.

You’ll need to set aside around two hours to make your way through this historic brewery. Allow longer if you plan to savour your beer at the end. As you might expect, it’s a very popular tourist hotspot. To beat the queues, it’s well worth buying your tickets in advance online on the Heineken Experience website. This gives you fast-track access and saves you waiting in line.

Children aged from 0-11 are allowed in for free as long as they are accompanied by an adult. Children won’t be served beer, but can enjoy two complimentary soft drinks or water.

Combine your Heineken tour Amsterdam with visiting other popular landmarks

The Heineken Museum is centrally located in Amsterdam city centre at Stadhouderskade 78. Trams 7, 10, and 24 stop just around the corner making getting here easy, wherever you’re staying in the city. You’ll find lots of other things to see and do nearby. After your visit, take the 10-minute walk to the Rijksmuseum, or walk for 15 minutes to get to the Munt Tower