You'll find some of Jamaica's liveliest nightlife on Montego Bay's Gloucester Avenue, also known as Hip Strip. Running for three kilometres, it's lined with all sorts of restaurants and bars, almost as if it was designed to showcase the very best of Jamaican culture. By day you can browse the shops and the craft market, which is a great place to pick up traditional wood carvings and beads if you'd like an authentic souvenir of your holiday. And by night, it's the reggae bars that rule. Open until the early hours, they're popular with holidaymakers and locals alike. Margaritaville bar and restaurant is the most famous, with a great vibe day and night, tasty cocktails and even a water slide ” put it at the top of your to-do list for when you're in the party mood. There are also plenty of more chilled out venues to spend your evening in, which are perfect when you'd rather linger over a rum punch than dance the night away.