Beautiful panoramic view of Tunisa, symbolising the best-value winter-sun destinations in 2025/2026.

 

Wednesday 22nd October 2025

Tunisia tops Thomas Cook’s list of best-value winter-sun destinations

120% YoY rise in longer winter breaks as Vietnam and the USA emerge as surprise affordable options

New data from online travel agency Thomas Cook has revealed a major shift in British winter holiday habits, with bookings for winter-sun breaks longer than 15 days up 120% year-on-year.

The analysis also ranked the best-value destinations for winter sun between November 2025 and April 2026, based on average booking values to destinations known for their warm weather and sunshine.

Tunisia takes the top spot as Thomas Cook’s best-value winter-sun destination for the 2025-26 season, followed by Spain and Malta.

Thomas Cook’s top ten best-value winter-sun destinations are:

  1. 1. Tunisia
  2. 2. Spain
  3. 3. Malta
  4. 4. Italy
  5. 5. Morocco
  6. 6. Cyprus
  7. 7. Portugal
  8. 8. Turkey
  9. 9. Egypt
  10. 10. Canary Islands

Just outside the top ten were Greece, Vietnam, the USA, India and Cape Verde  - all increasingly popular for holidaymakers seeking winter-sun getaways further afield without breaking the bank.

Nicholas Smith, Holidays Digital Director at Thomas Cook said:

"Tunisia’s combination of warm weather, great resorts and unbeatable value has made it a standout choice this winter - but what’s really interesting is how many customers are opting for longer holidays at this time of year, with Brits looking to stretch their time and money further in the sun.”
 

  1. ● Take fifteen nights with Thomas Cook at the 4 star Hotel Riviera in Port El Kantaoui, Tunisia on an All-Inclusive basis from £370 per person including flights from London Southend on 6 December 2025
     
  2. ● Take fifteen nights with Thomas Cook at the 4 star Ona Hacienda del Alamo Golf Resort in Costa Calida, Spain on a Bed & Breakfast basis from £450 per person including flights from Belfast International on 7 November 2025
     
  3. ● Take fifteen nights with Thomas Cook at the 4 star Soreda Hotel in Qawra, Malta on a Bed & Breakfast basis from £325 per person including flights from London Luton on 18 November 2025
     
  4. ● Take fifteen nights with Thomas Cook at the 3 star Caribbean Village Agador in Agadir, Morocco on an All-Inclusive basis from £550 per person including flights from London Stansted on 20 November 2025
     
  5. ● Take fifteen nights with Thomas Cook at the 3 star Baymont by Wyndham Orlando Lake Buena Vista South in Florida, US on a Bed & Breakfast basis from £850 per person including flights from Manchester Airport on 2 December 2025

-ENDS-

Notes to editors 
For media enquiries please contact the Thomas Cook press office on +447457413467 or email pressoffice@thomascook.com. 
 
About Thomas Cook UK 
In September 2020, Thomas Cook, one of the most recognisable names in travel, returned as an online-only travel business. It is now part of the Polish-based travel company eSky Group, which owns and operates brands like eSky and eDestinos in 50 markets across the globe.

With ATOL-protected holidays and city breaks, the new Thomas Cook allows customers to design their own trip according to their budget, needs, and specifications. Customers can fly from all major UK airports with direct flights from all major carriers, thousands of hotels to choose from, and add-ons including car hire, insurance, and attractions.