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Friday 25 September 2026

Thomas Cook bolsters ancillary offering with new experiences and travel insurance partnerships

Online travel agent partners with GetYourGuide, giving customers access to 200,000 experiences around the world

New Cover Genius partnership introduces travel insurance and cancellation protection options for Thomas Cook customers

Thomas Cook has enhanced its ancillary offering with two new partnerships, giving holidaymakers more choice when it comes to planning and protecting their getaways.

The online travel agency has partnered with GetYourGuide, one of the world’s leading marketplaces for travel experiences, allowing customers to add tours, attractions and activities as part of the Thomas Cook holiday booking journey.

Customers can also browse and book experiences after their holiday has been confirmed, with more information available here.

GetYourGuide works with more than 50,000 experience partners and offers around 200,000 bookable experiences around the world, ranging from guided tours and tickets to major attractions and other activities.

In addition, Thomas Cook has introduced a new travel insurance partnership with Cover Genius, the global infrastructure for embedded protection. 

Customers can now access two protection options when booking their holiday. A comprehensive travel insurance policy provides cover for medical expenses, trip cancellations and lost baggage, while a cancellation protection offering provides cover should customers need to cancel their trip for specified unforeseen circumstances. 

Cover Genius partners with major travel and digital brands around the world. Its XCover platform provides protection to millions of customers across more than 60 countries. The two new travel protection options, Travel Comprehensive and Trip Cancellation, will be available initially to Thomas Cook customers in the UK. Those purchasing policies through Thomas Cook’s website will receive a confirmation email and  policy information from XCover, with their cover and claims managed through the XCover platform.

Peter Smith, SVP Travel at Cover Genius said: 

“When we asked travellers what protection matters most, two things came out on top: emergency medical cover and trip cancellation. That’s why we’ve put both at the heart of the Travel Comprehensive and Trip Cancellation plans we’ve built for Thomas Cook, alongside protection for delayed departures, baggage loss, theft or damage, and 24/7 emergency assistance. There’s a clear need to give travellers greater confidence when they book. Our research shows that 87% of consumers think about what could go wrong before making a purchase, while 79% of those who have previously bought protection report high satisfaction with it. This launch is just the first step in our partnership with Thomas Cook, and we’re excited to build on it and bring even more relevant protection to their customers over time.”

More information can be found about Thomas Cook’s partnership with Cover Genius here.

All Thomas Cook package holidays will remain ATOL protected, giving customers enhanced financial protection, alongside the reassurance of Thomas Cook’s adherence to ABTA's Code of Conduct.

Jakub Bajorski, Chief Product Officer at Thomas Cook, said:

“We’re thrilled to be expanding our ancillary offering with these two new partnerships that will change how holidays are shaped with Thomas Cook. Thanks to GetYourGuide, customers will now have access to a huge range of experiences around the world, from guided tours and major attractions to family activities and more off-the-beaten-path options. At the same time, our partnership with Cover Genius gives holidaymakers even greater choice when it comes to protecting their break.”

Customers booking with Thomas Cook can choose from over 20,000 hotels across 72 destinations throughout Europe, Asia, Africa and the Americas, and enjoy flexible travel options available through more than 190 airline partners. All package holidays are ATOL protected, giving customers peace of mind and enhanced financial security, as well as the reassurance of ABTA's Code of Conduct.

-ENDS-

Notes to editors 

For media enquiries please contact the Thomas Cook press office on +44 7457413467 or email pressoffice@thomascook.com.  

 About Thomas Cook UK 

In September 2020, Thomas Cook, one of the most recognisable names in travel, returned as an online-only travel business. It is now part of the Polish-based travel company eSky Group, which owns and operates brands like eSky and eDestinos in 50 markets across the globe.

Thomas Cook offers ATOL-protected package holidays and city breaks, giving customers the flexibility to design trips around their budget, needs and preferences, with the reassurance of ABTA’s Code of Conduct. Customers can choose from more than 20,000 hotels across 72 destinations, with flexible travel options through more than 190 airline partners, as well as bookable experiences including attractions, tours and activities. They can also add extras such as transfers and travel insurance, with both comprehensive cover and cancellation protection available, while families can take advantage of free kids’ places across a wide selection of package holidays.

Combining the reassurance of one of travel’s most recognised names with the technology and scale of eSky Group, Thomas Cook is aiming to be at the forefront of AI-powered holiday planning. Its next-generation AI travel assistant, MAIA, helps customers discover tailored holiday options faster and more intuitively, reflecting the brand’s ambition to pioneer smarter ways to plan and book holidays.

About Cover Genius:

Cover Genius is the global infrastructure for embedded protection. Active in over 60 countries and all 50 US States, it protects the customers of the world’s largest digital companies, including Klarna, Revolut, Stripe, eBay, and Uber, with seamless, end-to-end experiences. Cover Genius has protected more than 70M customers globally across 240M policies with USD $3.2BN in gross written sales. For more information, visit covergenius.com.

Media contact: Cover Genius  (E) global-comms-team@covergenius.com