Tuesday 18th November 2025
Sunday scrollers: Thomas Cook reveals the nation’s favourite day to book a holiday
Sunday takes more bookings than any other day of the week
Monday and Tuesday follow closely behind
Couples are most likely to book on a Sunday
79% of Sunday bookings are for four- and five-star properties
New data revealed by online travel agency Thomas Cook has revealed that Sunday is officially the most popular day for Brits to book a holiday in 2025.
The analysis, based on thousands of bookings made through Thomas Cook’s digital platforms this year, shows that more people secure their next getaway at the weekend than at any other time. Interestingly, Monday ranks second most popular day to book, with Tuesday following closely in third.
When it comes to who’s booking, couples are leading the Sunday surge, with more than half of bookings (55%) made by pairs.
Across all Sunday bookings, there’s a clear trend towards quality and relaxation. Nearly eight in ten holidays (79%) booked are for four- and five-star properties, reflecting a strong desire for luxury among UK holidaymakers.
All-inclusive remains the board basis of choice for Sunday bookers, making up 43% of total packages booked. Additionally, 74% of all bookings made on a Sunday are across beach destinations - suggesting that Brits are dreaming of sun, sea and sand when the weekend arrives
Thomas Cook’s top booking days in order are:
- Sunday
- Monday
- Tuesday
- Wednesday
- Saturday
- Thursday
- Friday
Most-booked hotels on a Sunday:
- 3* Hotel Alexander - Krakow, Poland
- 5* Mitsis Selection Blue Domes - Kos, Greece
- 2* Laguna Park 2 - Tenerife, Canary Islands
Nicholas Smith, Holidays Digital Director at Thomas Cook, said:
"With Sunday often seen as a slower, more reflective day for many, it makes perfect sense that so many Brits use that time to plan and book their next getaway. What’s interesting is that this enthusiasm carries into the start of the week too, with Monday and Tuesday proving to be popular days to book a holiday - showing that the mood doesn’t fade once the weekend is over.”
Customers booking with Thomas Cook can choose from over 18,000 hotels across 71 destinations throughout Europe, Asia, Africa and the Americas, and enjoy flexible travel options with more than 190 airline partners. All package holidays are ATOL protected, giving customers peace of mind and enhanced financial security, as well as the reassurance of ABTA's Code of Conduct. Book with Thomas Cook:
- Take three nights with Thomas Cook at the 3* Hotel Alexander in Krakow on a Bed & Breakfast basis from £144 per person including flights from London Luton on 6 January 2026
- Take seven nights with Thomas Cook at the 5* Mitsis Selection Blue Domes in Kos on an All-Inclusive basis from £938 per person including flights from London Gatwick on 4 May 2026
- Take seven nights with Thomas Cook at the 2* Laguna Park 2 in Tenerife on a Room-Only basis from £353 per person including flights from Edinburgh on 26 February 2026
-ENDS-
Notes to editors
For media enquiries please contact the Thomas Cook press office on +447457413467 or email pressoffice@thomascook.com.
About Thomas Cook UK
In September 2020, Thomas Cook, one of the most recognisable names in travel, returned as an online-only travel business. It is now part of the Polish-based travel company eSky Group, which owns and operates brands like eSky and eDestinos in 50 markets across the globe.
With ATOL-protected holidays and city breaks, the new Thomas Cook allows customers to design their own trip according to their budget, needs, and specifications. Customers can fly from all major UK airports with direct flights from all major carriers, thousands of hotels to choose from, and add-ons including car hire, insurance, and attractions.