Brits say ‘oui’ and ‘ciao’ as Emily in Paris boosts travel to France and Italy

Holidays to France and Italy have surged following the launch of the latest season of Emily in Paris, as Brits look to recreate the show’s glamorous European backdrops for themselves.

New booking data from Thomas Cook reveals a sharp rise in demand for both destinations following the Netflix series’ return, with December bookings to France up a staggering 333% year-on-year and Italy increasing by 89%, compared with the same period last year. 

The show follows American marketing executive Emily Cooper as she navigates work, love and life in Europe. While the series is rooted in France, where Emily relocates for a new role, later storylines see her travelling to Italy as her career expands, showcasing the country’s food, fashion and lifestyle to millions of viewers worldwide. 

The show has become synonymous with escapism, blending European culture, sunshine and style.

Nicholas Smith, Holidays Digital Director at Thomas Cook, said:

"TV shows have the ability to influence travel choices, and Emily in Paris is no exception. Each new season shines a spotlight on iconic European destinations, and we’re seeing that translate directly into increased demand for holidays to both France and Italy.”

Customers booking with Thomas Cook can choose from over 20,000 hotels across 71 destinations throughout Europe, Asia, Africa and the Americas, and enjoy flexible travel options with more than 190 airline partners. All package holidays are ATOL protected, giving customers peace of mind and enhanced financial security, as well as the reassurance of ABTA's Code of Conduct. Book with Thomas Cook:

• Take three nights with Thomas Cook at the 4* Residence Mercure Paris La Defense Grande Arche in Paris on a Room-Only basis from £157 per person including flights from Birmingham International on 5 February 2026
• Take three nights with Thomas Cook at the 5* The One Alma Paris in Paris on a Room-Only basis from £466 per person including flights from London Gatwick on 22 February 2026
• Take three nights with Thomas Cook at the 3* Hotel Villa San Lorenzo Maria in Rome on a Room-Only basis from £116 per person including flights from London Stansted on 12 January 2026
• Take three nights with Thomas Cook at the 5* The Inn at the Roman Forum Luxury Collection in Rome on a Room-Only basis from £311 per person including flights from London Luton on 9 January 2026
• Take three nights with Thomas Cook at the 5* Ca' Sagredo in Venice on a Bed & Breakfast basis from £307 per person including flights from London Stansted on 10 January 2026