Tuesday 16th December 2025
Thomas Cook Holiday Rewind: Online travel agency reveals its biggest holiday trends of 2025
Mediterranean Dominance: Greece secured the top spot as the most-booked destination
Shoulder-Season Shift: September was the most popular month for departures
Forward Planning: Maximum lead time of 463 days was recorded, with one customer booking a trip to Venice in September 2026
Emerging Destination: Albania, with package holidays starting from just £136 per person
Thomas Cook has revealed its standout booking trends from its 2025 holiday sales, highlighting a continued appetite for value-driven escapes, long-haul adventures and emerging destinations.
Greece has been revealed as the most-booked destination overall in 2025, while Krakow claimed the top spot as the online travel agency’s most popular city break destination. The USA led the way for long-haul travel, with customers keen to tick off bucket-list cities, natural wonders and world-renowned attractions.
Holidaymakers showed a clear preference for comfort and convenience, with all-inclusive holidays proving the most popular board basis and four-star properties the most frequently booked hotel category.
September was the standout departure month, suggesting a growing shift towards shoulder-season travel.
Looking at some of its individual bookings, Thomas Cook revealed the highest-value holiday clocked in at £33,000 for a luxury trip to Mauritius, while the largest group booking saw nine passengers travelling together to Turkey.
Planning ahead also featured strongly, with the longest lead time recorded at 463 days for a trip to Venice in September 2026.
The online travel agency has pinpointed Albania as a destination to watch in 2026, with package holidays starting from just £136 per person.
Alan French, Chief Holidays Officer at Thomas Cook, said:
"2025 has been a strong year for holiday demand, with customers continuing to prioritise value. We’ve seen growing confidence in booking further ahead, alongside increased interest in emerging destinations, and we expect that appetite to continue as we move into the new year and beyond.”
Customers booking with Thomas Cook can choose from over 20,000 hotels across 71 destinations throughout Europe, Asia, Africa and the Americas, and enjoy flexible travel options with more than 190 airline partners. All package holidays are ATOL protected, giving customers peace of mind and enhanced financial security, as well as the reassurance of ABTA's Code of Conduct.
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Notes to editors
For media enquiries please contact the Thomas Cook press office on +447457413467 or email pressoffice@thomascook.com.
About Thomas Cook UK
In September 2020, Thomas Cook, one of the most recognisable names in travel, returned as an online-only travel business. It is now part of the Polish-based travel company eSky Group, which owns and operates brands like eSky and eDestinos in 50 markets across the globe.
With ATOL-protected holidays and city breaks, the new Thomas Cook allows customers to design their own trip according to their budget, needs, and specifications. Customers can fly from all major UK airports with direct flights from all major carriers, thousands of hotels to choose from, and add-ons including car hire, insurance, and attractions.