New to San Francisco's Nob Hill/Union Square area, Hotel Emblem arrives January 2019 in style true to a Viceroy Urban Retreat. The new Hotel Emblem will open with a bold identity, inspired by the literary phenomenon and unfettered spirit of the Beat Generation. Hotel Emblem will feature impressive amenities along with unique and unexpected design touchpoints that pay tribute to the fearlessness of past generations and provoke unabridged expression today. This four-star hotel will feature a cocktail-focused restaurant and 96 vibrant guestrooms. Every corner is designed to spark creativity, from the bar inspired by the Beat Generation, to the book-filled Writer's Alcove in the lobby, to the eclectic guestrooms, where patterns play and an expressive vibe thrives.