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Thomas Cook Media Centre

Welcome to our dedicated hub for journalists and media partners. Here you’ll find the latest updates on new destinations, innovations, and company news.

Thomas Cook launches a family pledge to reduce holiday screen time this summer... and there’s a £2,000 prize incentive

Thomas Cook launches a family pledge to reduce holiday screen time this summer... and there’s a £2,000 prize incentive

This summer, Thomas Cook is inviting families to sign a pledge to reduce their holiday screen time after its research revealed young children spend almost 11 hours on devices during a week-long break, while parents top 14 hours.

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Thomas Cook partners with eSIM provider Kolet to offer customers free mobile data overseas

Thomas Cook partners with eSIM provider Kolet to offer customers free mobile data overseas

Online travel agency Thomas Cook has today announced a new partnership with France-based eSIM provider Kolet to give customers complimentary mobile data when they book a package holiday.

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Seine-sational! Thomas Cook celebrates Paris’s riverbanks opening to swimmers for a second summer with a special gift for holidaymakers.

Seine-sational! Thomas Cook celebrates Paris’s riverbanks opening to swimmers for a second summer with a special gift for holidaymakers.

Thomas Cook is making a splash this summer with discounted Paris city breaks using code SEINEANDSAVE on package holidays booked via the online travel agency’s website or app.

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Game, set, match: Thomas Cook launches tennis court filter ahead of Wimbledon

Game, set, match: Thomas Cook launches tennis court filter ahead of Wimbledon

As excitement builds ahead of this summer’s Wimbledon Championships, online travel agency Thomas Cook has launched a new hotel facilities filter across its website, making it easier for holidaymakers to find properties with on-site courts and sporting amenities.

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Kate Staniforth Appointment

Thomas Cook appoints Kate Staniforth as Head of Marketing

Online travel agency Thomas Cook has appointed Kate Staniforth as its new Head of Marketing, a newly created role that will oversee the execution of the company’s overarching brand strategy.

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MAIA Launch

Thomas Cook introduces ‘MAIA’ - a next-generation AI travel assistant

Thomas Cook has announced the official launch of MAIA, a new AI-powered travel assistant designed to make planning and booking holidays faster, simpler and more personalised.

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Beach

Thomas Cook delivers strongest Q1 since OTA relaunch, surpassing £50m in bookings

Thomas Cook has delivered its strongest first-quarter performance since relaunching as an online travel agency, with total transaction value (TTV) surpassing £50 million in Q1 FY26 - up 39% year on year.

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Thomas Cook launches AI-powered holiday search

Thomas Cook launches AI-powered holiday search

Online travel agency Thomas Cook has joined a handful of early travel adopters by announcing the rollout of a new AI-powered holiday search experience developed using OpenAI’s third-party Model Context Protocol (MCP) tooling and accessible through ChatGPT.

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Portugal

Thomas Cook unlocks flexible stays with new self-catering range and ‘wishlist’ planning tool

Online travel agency Thomas Cook has expanded its holiday offering by introducing self-catering options across more than 1,500 existing properties on its website, giving customers greater flexibility and control over how they travel.

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Dublin

Dublin weekend breaks in high demand ahead of St. Patrick’s Day, says Thomas Cook

New booking data from Thomas Cook reveals a surge in demand for trips to Ireland, with bookings to the Republic of Ireland up 53% year-on-year.

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Woman on a swing over the sea in Thailand

Almost one in five solo trips set for March

When it comes to solo travel, Agadir has emerged as the number one destination in 2026 so far, followed by Benidorm and Sliema in Malta, highlighting strong demand for affordable sunshine escapes.

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Thomas Cook launches package holidays to Saudi Arabia

Thomas Cook launches package holidays to Saudi Arabia

In response to growing demand for long-haul getaways, online travel agency Thomas Cook has launched package holidays to Saudi Arabia, further diversifying its luxury holiday offering.

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Dubai and New York buck the trend as families lock in-last-minute February half-term getaways

Dubai and New York buck the trend as families lock in-last-minute February half-term getaways

New booking data from Thomas Cook reveals that while winter sun remains the traditional favourite for February half-term holidays in 2026, long-haul city breaks have emerged as the season’s breakout stars. Dubai and New York have surged in popularity, ranking among the top three destinations for UK families travelling during the upcoming school break.

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Thomas Cook launches January payday promo with savings of up to £250

Thomas Cook launches January payday promo with savings of up to £250

Thomas Cook has today launched its January payday promotion, offering customers savings of up to £250 on package holidays booked this weekend.

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Brits ditch superstition for romance

Brits ditch superstition for romance as Friday 13th Valentine’s Day getaways surge

Dublin surprisingly beats Paris and Rome to become Thomas Cook’s most booked Valentine’s Day destination.

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Sunshine Saturday Jan. 2025

Sunshine Saturday sparks 60% booking surge as Brits chase winter sun

Online travel agency Thomas Cook has reported a 60% year-on-year rise in bookings on Sunshine Saturday, with almost half (48%) of customers due to depart before May 2026, emphasising the continued appetite for both last-minute getaways and early planning as the new year begins.

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Emily in Paris France Italy

Brits say ‘oui’ and ‘ciao’ as Emily in Paris boosts travel to France and Italy

Holidays to France and Italy have surged following the launch of the latest season of Emily in Paris, as Brits look to recreate the show’s glamorous European backdrops for themselves.

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Thomas Cook's Holiday Rewind

Thomas Cook Holiday Rewind: Online travel agency reveals its biggest holiday trends of 2025

Thomas Cook has revealed its standout booking trends from its 2025 holiday sales, highlighting a continued appetite for value-driven escapes, long-haul adventures and emerging destinations.

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Ocean view of Mellieha in Malta

Thomas Cook reports biggest Black Friday sale to date, with revenue surging 274% year-on-year

Thomas Cook has recorded its largest Black Friday performance since transitioning to an online travel agency back in September 2020, marking a major milestone in the brand’s continued growth - with revenue jumping a huge 274% year-on-year.

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Christmas Markets

It’s now cheaper to fly to Europe for a Christmas market than visit one in the UK, says Thomas Cook

Thomas Cook reveals that European Christmas market breaks are more than three times cheaper than UK trips.

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Beach Friday - Black Friday Sale 2025

Thomas Cook unveils Black Friday sale

Thomas Cook has today launched its Black Friday sale, providing extra savings to holidaymakers favouring travel experiences over material purchases.

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Christmas

Sunday scrollers: Thomas Cook reveals the nation’s favourite day to book a holiday.

New data revealed by online travel agency Thomas Cook has revealed that Sunday is officially the most popular day for Brits to book a holiday in 2025.

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Brits swap tinsel for tan lines

Brits swap tinsel for tan lines: overseas Christmas holidays surge 20%

More Brits are choosing sand over snow this Christmas, with new data from online travel agency Thomas Cook showing a 20% year-on-year rise in overseas holidays departing during Christmas week.

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Beautiful panoramic view of Tunisa, symbolising the best-value winter-sun destinations in 2025/2026.

Tunisia tops Thomas Cook’s list of best-value winter-sun destinations

New data from online travel agency Thomas Cook has revealed a major shift in British winter holiday habits, with bookings for winter-sun breaks longer than 15 days up 120% year-on-year.

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Thomas Cook unveils 'The Package Holiday Prescription' as Brits prioritise mental wellbeing with bookings to The Bahamas and Antigua and Barbuda

Bahamas bookings up 183% and Antigua and Barbuda up 196% as holidaymakers look further afield, with The Bahamas and Antigua and Barbuda leading the trend.

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Toronto downtown skyline with sunset

Explore the Great White North: Thomas Cook relaunches package holidays to Canada

Online travel agency Thomas Cook has relaunched package holidays to Canada, with 35 handpicked hotels available to book across the Canadian city of Toronto - a vibrant hub that will serve as a host city for the 2026 FIFA World Cup.

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Scenic Greek beach representing Thomas Cook’s strong summer travel season.

Thomas Cook reports strong summer season with 25% year-on-year increase in bookings

Online travel agency Thomas Cook is celebrating a successful summer season, reporting a 25% year-on-year increase in bookings. The data also shows that September is the most popular month for departures, as holidaymakers continue to seek out off-season bargains.

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Thomas Cook celebrates five years as an OTA

Thomas Cook celebrates five years as an OTA

Thomas Cook is celebrating its fifth anniversary as an online travel agency, reflecting on its commitment to helping UK holidaymakers create their perfect getaway.

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Panoramic view of Norway’s dramatic mountains mirrored in a tranquil fjord, symbolising the growing appeal of Norway holidays

New trend: Brits take Norway by storm this autumn

New data from online travel agency Thomas Cook reveals that bookings to Norway have soared by 800% year-on-year, a nine-fold increase that positions the Scandinavian country as a top destination this autumn. Tromsø, Oslo and Bergen are coming out on top.

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Couple relaxing in an infinity pool at sunset on a luxury long-haul all-inclusive holiday.

Nearly half of long-haul holidays include it all

Europe may have set the trend for all-inclusive beach breaks, but new data from online travel agency Thomas Cook reveals that holidaymakers are increasingly looking further afield for the same level of convenience, with almost half (45%) of Thomas Cook customers opting for an all-inclusive package on their long-haul adventures.

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Ryan Cotton, Chief Marketing Officer at eSky Group

Ryan Cotton promoted to Chief Marketing Officer at eSky Group

eSky Group, the global online travel agency and owner of Thomas Cook, has announced the promotion of Ryan Cotton to Chief Marketing Officer (CMO).

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Aerial view of Berlin and the Spree River, highlighting the city’s growing popularity for city breaks.

Berlin bookings double as Oktoberfest declines

City goers are raising a glass to Germany this autumn as travellers flock to soak up the Oktoberfest-style atmosphere, with bookings up 116% year-on-year for September and October departures according to new data from online travel agency Thomas Cook.

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Sunset view of Tokyo city with Mount Fuji in the background, ideal for package holidays.

Thomas Cook relaunches package holidays to Tokyo

Online travel agency Thomas Cook has officially relaunched package holidays to Tokyo, with 25 carefully selected hotels available to book - and more set to be added in the coming weeks.

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Gothic getaways surge after Netflix smash

Gothic getaways surge after Netflix smash

Bookings for “spooky” hotels have surged following the release of Season 2 of Netflix’s smash hit Wednesday, which debuted to 50 million views in just five days, according to Variety.

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New hotels and upgrades for summer 2025

New hotels and upgrades for summer 2025

Online travel agency Thomas Cook has announced a host of exciting new openings and major upgrades to its portfolio for the summer 2025 season, giving holidaymakers even more choice and quality for their next getaway.

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Top city break destinations for the school summer holidays 2025

Top school summer holiday city breaks 2025

While school summer holidays are often synonymous with sun-soaked beach escapes, new data from online travel agency Thomas Cook reveals a growing appetite for city breaks this year - with just under one in five citygoers (17%) visiting Poland during the school holidays.

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Thomas Cook releases app with package holidays

Thomas Cook releases app with package holidays

All customers of the online travel agency Thomas Cook now have access to a mobile app. They can book packages on iOS and Android devices - whether for city breaks or longer holidays.

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Andrzej Kozłowski appointed as CEO of eSky Group

Andrzej Kozłowski appointed as CEO of eSky Group

The leadership of eSky is now in the hands of the former Vice President and CFO – Andrzej Kozłowski – who has been with eSky for over 10 years. Following the successful integration of Thomas Cook and the dynamic growth in package sales, Kozłowski plans to develop the company in this area further.

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Thomas Cook acquired by traveltech giant eSky Group

Thomas Cook acquired by traveltech giant eSky Group

Polish eSky Group is acquiring one of the most recognisable names in travel—Thomas Cook. The acquisition agreement signed with Fosun Tourism Group will spur significant growth for Thomas Cook and allow eSky Group to strengthen its position in Western Europe.

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Press Enquiries

If you are a journalist and want to speak to the Thomas Cook press office, please email pressoffice@thomascook.com or call  +44 7876 573587.

For Thomas Cook media enquiries, please contact George Lee at george.lee@thomascook.com.

For eSky Group media enquiries, please contact Marcin Starkowski at marcin.starkowski@esky.com.