From spectacular Caribbean shores to sparkling rivers and striking mountains, Jamaica is a land of incredible contrasts. As you travel from traditional towns to vibrant beaches, you’ll be greeted by laid back reggae music, friendly faces, and the unforgettable Jamaican spirit.

If you love an adventure in the great outdoors, your holiday to Jamaica is sure to impress. As you hike through the Blue Mountains, you’ll see huge butterflies, exotic flowers and vast coffee plantations. On tours of the beautiful Dunn’s River Falls, you’ll navigate a challenging climb before taking pictures with your waterproof camera. And on scuba dives in the shallow reefs, you’ll come face to face with tropical fish swimming through the coral. From Blue Hole Mineral Spring to Island Gully Falls, the natural sights in Jamaica are simply breath-taking.

For a slower pace of life, look no further than Jamaica’s palm-lined beaches and soft, ivory sands. On Seven Mile Beach you can enjoy the warm golden sunshine with a rum cocktail in hand, while Unspoilt Treasure Beach offers the most peaceful shores on the whole island. At Negril Cliffs, you’ll see towering rocks emerging from the clear blue waters, with perfect views across the Caribbean.

As evening falls, the steel bands come out to serenade you as you watch the sun go down over the turquoise waters. At family-run restaurants and street food stalls, tuck into flavourful Jamaican food, from barbecued jerk chicken to salted cod and ackee. Wash it all down with a fresh, thirst quenching coconut water. If you’re feeling energetic, dance the night away at one of the island’s lively clubs, trying out the traditional moves of Jonkonnu or Rastafari.