Planning your perfect holiday just got even easier, thanks to our brand new chatbot, Jem. She’s here to make sure you’ve got someone to ask all your important holiday questions to, no matter what time of day it is. So whether you’re in the early stages of your holiday booking journey, deciding where to go; or you wake up in the middle of the night, just hours before your holiday, and you have an urgent last minute question, Jem will be here for you. 24-hour support for you starts right here.
So how does Jem work?
Jem loves answering your most frequently asked holiday questions, so much so that she’ll get back to you in seconds. She’ll help you with everything from reminding you of your luggage allowance to letting you know which airport terminal it is you’re flying from. You can even ask her where your nearest store is.
She’s more than just a normal Messenger bot; in fact, her artificial intelligence means she’s learning all the time. But if there’s anything about your booking that she can’t answer for you, she’ll direct you to one of her human colleagues in the Thomas Cook Cares team, who can give you the extra help you need. She’s still learning how to book holidays, so if that’s what you’re looking to do, she might put you in touch with one of our travel experts who can help you if she can’t.
Anyway, enough of me telling you about everything that Jem can do. Take a look at this fun little video that explains it all for you.
Where can you find Jem?
Jem is a chatbot on Facebook Messenger, so simply go onto Facebook, search for ‘Thomas Cook UK’ and start up a conversation. This is her home for the minute, but it won’t be long before you’ll see her throughout your holiday booking journey, supporting you every step of the way. Watch this space!
Why is she called Jem?
Jem is actually short for Jemima, and she’s named after a Victorian lady, Jemima Morrell, who joined Thomas Cook on his first Alpine tour through the Swiss Alps way back in 1863. Dressed in full Victorian attire, the unmarried 31-year-old took on the gruelling 20-day challenge with vigour and determination. It was a huge feat for a woman in those days, especially wearing a dress, lace-up boots and carrying an umbrella; but she and other members of the Junior United Alpine Club successfully completed the challenge together with Mr Cook himself, who was there for part of the journey, and she documented everything in her diary along the way.
Much like Jemima Morrell, but with a modern-day twist, our very own Jem is witty, clever, well-spoken and can take on any challenge that you present her with. So why not see for yourself and have a chat with her today? Let me know what you think in the comments below.