Fashion blogger, presenter and ambassador Natasha Daniels explores Thomas Cook’s archives and predicts the future of fashion.
There’s definitely a return to the ‘glamorous’ view of holidays that we had in the 50s and 60s. Post package deal, the tabloids started feeding us momentary celebrity beachwear updates making us aspire to keep up with the Jones’s (or now the Kardashians). In the past few years, this attitude has seen us in cut-out monokinis mirroring reality stars from The Only Way is Essex (TOWIE) and Made in Chelsea. As the clothes stores become saturated with the TOWIE look, expect to see us edging toward a more refined bohemian, 70s luxe vibe (as popularised by Rosie Huntington-Whitely, Poppy Delevingne and of course, Kate Moss).
Fast fashion has changed the way we approach the holiday wardrobe. Over a decade ago, you needed a capsule wardrobe of six or seven outfits to rotate, which needed to be suitable for every occasion. Now we can afford to buy dozens of outfits for every permutation. We can also search online for what a celebrity is wearing, order it and seconds later, have it on the way to us – so why would we stick to the same old shorts and t-shirt combo? It’s also interesting that design houses now have more seasons in the year than before – there are now Cruise collections for their wealthiest customers. The breadth of new design for the high street to take influence from is much wider, with collections having holidays as a specific focus.
This also means that we dress according to destination much more than we previously may have, whether it’s Marrakech, skiing or a stylish city break. As you can see in the Thomas Cook archive, dressing for events such as visiting the Pyramids involved wearing clothes that were the same, if not incredibly, similar to what you’d wear at home. We now dress much more for the destination, with a wider variety of fabrics and cuts available to everyone, rather than just the elite.
This year, there’s definitely a return to the 70s. I’d predict that the biggest beach trend will be crochet, the holiday equivalent of lace – keeping the bits you want to conceal covered whilst being light enough to wear at the beach. There’s a new trend for ‘tan tattoos’ with bikinis and swimwear having small patterned cut-outs to allow patterned tan lines.
Next year, I’m predicting a return to preppy after a bohemian summer. Louis Vuitton did perfectly pretty buttoned up, 50s style flared dresses with belted waists and prim necklines in their cruise collection for 2015 – expect this wearable look to hit the high street for summer 2016.
A healthy glow will always be the most universally desired look for holiday skin but as the fake-tan era disappears, there’ll be a definite desire to achieve this look safely and without being orange or streaky. A new generation of gradual tanners will stay sunkissed safely and partake in watersports without tan running down their legs. Thanks to pale icon Dita Von Teese, porcelain skin works most fabulously with a retro style bikini and pin-curls (red lip optional). It’s no longer passé to be the palest on the beach – it shows that you care about taking care of your skin.
As image sharing becomes ever more popular, everyone wants to look their most glamorous whilst discovering the world. I predict that taking a change of clothes becomes less of a pastime of the paparazzi hunter, and more of a standard of travel. Just watch out for the queues in the toilets…
Airport style has become its own genre of dressing thanks to the constant onslaught of arrivals images of celebrities. Gone are the days of Juicy Couture tracksuits! Harking a return to the glamour of travel, sunglasses, oversized scarves (perfect for snuggling into on long-haul), skinny jeans and heeled boots are the go-to wardrobe of the modern-day airport icon, and it’s no longer uncommon to have both an airport outfit and an arrivals outfit to ensure you always look your best. Watch out for the ladies with the oversized tote bag – you can bet she’s got a pair of 5 inch heels in there! I can only see this trend growing.
Technology is changing more than how we share information and images… As the wearable tech train really takes off, we’ll start to see more apps to monitor levels of UV, dehydration and generally measure our health and wellbeing whilst on holiday. This could have a huge effect on fashion in the coming years – expect to see larger hats to cover the sensitive skin on the face, linens for covering up during the hottest hours and a move toward relying more on smart watches and the like for our daily needs.