Targeted reach to millions of holiday purchasers…
Thomas Cook is one of the oldest travel brands, beginning life in 1841 when Thomas Cook
himself organised its first excursion – a train journey carrying 500 passengers from Leicester
to Loughborough, UK. In July 1855, he arranged his first tour to continental Europe.
Today, Thomas Cook is one of the leading leisure travel groups in the world, with annual sales of £9.8 billion, serving over 23 million customers a year, earning the highest accolades in the industry and boasting a portfolio of household-name travel brands. The Group’s operations are diverse, offering package holidays and independent travel in all major travel segments, airlines, travel publishing and financial services. A publicly listed company, Thomas Cook Group operates in 21 countries, has approximately 3,300 retail outlets, flies 88 aircraft and employs 29,000 staff. Thomas Cook is number 1 or 2 in each of its core markets.
Thomas Cook Online brings together 27 transactional travel web sites for 14 major brands across 8 key markets in Europe. Reaching millions of active holiday-makers across Austria, Belgium, France, Germany, Netherlands, Switzerland, the UK and Ireland, the web sites include major names in the travel sector, such as Thomas Cook, Neckermann, Direct Holidays, Neilson and Club 18-30.
It is this breadth of audience and strength of brand that has led to the launch of Thomas Cook Media, helping third party organisations target these consumers through a range of advertising and media executions across our online properties.
With a wide product range covering nearly every type of leisure travel and catering for different demographic groups, and with an audience consisting of household purchase decision-makers, we give both travel and non-travel brands a large and highly targeted reach to potential customers, helping you build awareness and drive sales. Combine this with cut-through media opportunities, targeting to segmented audiences, on-going campaign optimisation, and a point of sale, Thomas Cook Media delivers you reach, inspiration, engagement and effectiveness.
Whatever your brand, please email us for a copy of our media kit and to see how we can help tailor a campaign that meets your needs.